I’m excited to introduce a brand new sponsor this month: SOAR, a performance running apparel brand based in the UK that came on my radar a few months back when their marketing team reached out to me about sponsoring the newsletter. After an initial chat and learning more about the brand, its origins, and its objectives, they sent me a kit and I immediately knew this was a company that aligned with my own interests and values: high-quality products and a beautiful aesthetic that fits great, performs well, and celebrates anyone who considers “runner” to be part of his or her identity. I’ve been running in SOAR’s X-Line Tempo Top and the Race Shorts 2.0 (check out the respective designer’s notes here and here) they sent to me and will soon pick up a few more items for fall marathon training as part of this sweet deal they’re offering exclusively to subscribers of the morning shakeout: 25% (yes 2-5) off your order using the code “MorningShakeout25” at checkout AND free shipping for all North American orders through the end of this month. Note: 25% off does not apply in conjunction with any existing offers, e.g. sales, bundles, etc., and free shipping will be automatically applied at checkout you select your country from the dropdown menu. This is an incredible offer—it applies to the men’s collection as well as the women’s line—and I think you’d be silly not to take advantage of it if your running wardrobe is in need of a refresh or you’re interested in trying some stylish running apparel that performs as good as it looks.