Podcast: Episode 218 | Simon Freeman and Mario Fraioli on Emerging Brands and Trends in Running


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This week, I sat down with my good friend and two-time podcast guest Simon Freeman, the co-founder, editor, and publisher of my favorite running magazine, Like The Wind, which just celebrated its ninth birthday. For the past couple issues of LtW, Simon and I have had a conversation about a particular topic in running, which he recorded, transcribed, and published an excerpt of in the magazine. We did the same for Issue #34, which comes out on March 1, and decided to publish the entire audio conversation—which is what you’re about to listen to—as a podcast to complement the excerpt that ends up in the magazine.

In this episode, Simon and I had a great exchange about emerging footwear, apparel, and media brands and trends in the running space. It’s very much two friends with a lot of industry experience just shooting the shit and speculating about what we’re seeing and we hope you enjoy being a fly on the wall for it. The plan is to do publish these candid conversations as a podcast to coincide with the release of the latest issue of Like The Wind, which happens on a quarterly basis throughout the year, so there will be 3 more of these over the next 10 months.

Simon Freeman: TwitterInstagram | Strava

Like The Wind: Website | Instagram

the morning shakeout: Instagram | Twitter

Mario Fraioli: Website | Strava

This episode of the podcast is brought to you by the morning shakeout’s partner brands—Tracksmith, New Balance, Precision Fuel & Hydration, and Goodr—all of which have missions I believe in and products that I trust and use myself on a regular basis. One of the best ways to support the newsletter and podcast is by patronizing the partners that help keep them going week in and week out. Check out some of the discount codes and special offers available exclusively to readers and listeners of the morning shakeout below.

Music and editing for this episode of the morning shakeout podcast by John Summerford.

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