Many thanks to this month’s sponsor: McKirdy Trained. Now, some of you might be wondering why I would promote another coach/coaching company and the answer is simple: I believe in the power of coaching to reach your running goals. I’ve been referring athletes to McKirdy Trained for over a year now as my own roster has reached capacity. Why? The crew at McKirdy Trained provides great coaching at a reasonable cost. Check out the available options right here. Founded by fellow New England native James McKirdy, McKirdy Trained has helped hundreds of athletes complete a distance for the first time, set personal bests, qualify for Boston, reach the Olympic Trials, and much more. Take a peek at their Instagram feed for numerous testimonials—Natalie going from a 4:15 marathon to 2:55, Stephen going from 3:36 to 3:05, Ebony breaking 2 hours in the half marathon for the first time and setting a 10-minute PR with a 1:50:55, to name a few—and have a look at their experienced roster of coaches. As you start thinking about your fall race goals, whether it’s a 5K, a marathon, or something else altogether, consider bringing a McKirdy Trained coach to help you get there. Speaking from my own 14 years of experience working with athletes of all ability levels, and why McKirdy Trained gets my endorsement, is that coaching is much more than a static training schedule: it’s a dynamic relationship that can pay dividends on and off the race course.