Podcast: Episode 181 with Jenny Maxwell

Mario Fraioli | November 8, 2021

“I’ve always had an entrepreneurial spirit. When I was a little girl I was selling lollipops at school. I had this relative who had these big lollipops, the 8-inch ones that were really colorful but not healthy to eat, but I would go to school—as long as they let me—selling lollipops until they said no. But I’ve always liked to be a groundbreaker and the thing about me is I don’t operate out of a mode of fear. I just don’t operate out of fear. I never have. And you have to have that to be an entrepreneur—you can’t have a lot of fear. Success is going to be hard to come by.”

This week’s episode is with Jenny Maxwell. She’s the founder and CEO of JAMBAR, an energy bar for promoting community and eating healthy organic nutrition. This isn’t Jenny’s first foray into the energy bar market: she and her late husband Brian practically created it in the mid-1980s when they launched Powerbar, which they worked on together for 15 years until it was acquired by Nestle in 2000. Jenny is also a runner, a drummer, a nutritionist, and a mom of 6 kids—in full disclosure, I coach one of them, her son Chris, who is a heck of a marathoner in his own right.

In this conversation, we talk about launching JAMBAR after 20 years away from the energy bar industry, how the space has evolved and grown over the past two decades, and what she’s doing to make her new company and product different from the rest. Jenny and I also discuss playing the long game and taking a patient, sustainable approach to both business and life, aligning yourself with the right people, the similarities in how athletes and musicians approach their respective crafts, and a lot more.

As a thank you for listening to this episode, Jenny would like to extend a 10% discount on JAMBAR products to morning shakeout listeners. Simply place an order at jambar.com and use the code JAMBARFUEL at checkout. And just to be fully transparent, I am not getting paid by JAMBAR, I am not an affiliate of the company, and I get nothing out of you using this discount code. It’s a gift from Jenny and an invitation to try out her latest culinary creation.

Jenny Maxwell: Website | Instagram

the morning shakeout: Instagram | Twitter

Mario Fraioli: Website | Strava

This episode is brought to you by:

— Tracksmith. Tracksmith crafts performance running apparel, inspiring publications, and distinct experiences that allow runners to indulge in the sport’s rich culture. Tracksmith is offering new customers $15 off your first purchase of $75+. Just use code MARIO15 when you check out at tracksmith.com/mario.

— Goodr: If you want to support the podcast and treat yourself to a pair of goodr sunglasses, head over to goodr.com/MARIO or enter the code MARIO at checkout for 15% off your order. Look good, run goodr!

Music and editing for this episode of the morning shakeout podcast by John Summerford.