This week’s episode is with Jenny Maxwell. She’s the founder and CEO of JAMBAR, an energy bar for promoting community and eating healthy organic nutrition. This isn’t Jenny’s first foray into the energy bar market: she and her late husband Brian practically created it in the mid-1980s when they launched Powerbar, which they worked on together for 15 years until it was acquired by Nestle in 2000. Jenny is also a runner, a drummer, a nutritionist, and a mom of six kids. In this conversation, we talk about launching JAMBAR after 20 years away from the energy bar industry, how the space has evolved and grown over the past two decades, and what she’s doing to make her new company and product different from the rest. Jenny and I also discuss playing the long game and taking a patient, sustainable approach to both business and life, aligning yourself with the right people, the similarities in how athletes and musicians approach their respective crafts, and a lot more.