Episode 229: Don Swartz on Coaching, Innovating, and Developing a Winner’s Mindset

This week I had an awesome conversation with Don Swartz, who coaches at North Bay Aquatics in Marin County, California, and is someone I respect, admire, and try to emulate in my own life. I recently sat down with Don for a couple hours at his kitchen table to talk about his coaching journey, how he approached working with swimmers despite never being a competitive swimmer himself, founding the Creative Performance Institute in the 1970s and teaching the mental side of sport to coaches and athletes, how he stays sharp, what keeps him going, and a lot more.