I can’t remember if I’ve shared this before in the newsletter or not but Dieter Rams’ 10 Principles for Good Design is applicable to so many areas of life. I reference it often when designing training programs for my athletes. Number 2 is something of a guiding light for me: Good design makes a product useful.
“Modern design often prioritizes flashiness over meat-and-potatoes utility,” Nick Williams writes in this blog post, “but this approach ignores the fact that, if you create a product that does its job, and does it well, customers will keep coming back.”
In short, continually be asking yourself: What purpose does this serve?